OTT devices are digital streaming systems with built-in internet connectivity. Typically, these systems are connected to a television, laptop, or mobile device. The device functions like a hub, and the user can access the content using any website or app. Many television operators are beginning to offer OTT services.
There are many options for OTT devices, so it can be difficult to choose the right one for your needs. Each service offers its own set of advantages and disadvantages. You’ll need to decide on a streaming service that will suit your needs best and your budget. To help you make a decision, here are some factors to consider.
In general, OTT devices offer a more immersive viewing experience than traditional TVs. Moreover, they offer large screens and communal viewing, which can boost audience engagement with video ads. In fact, one study from 2016 found that OTT devices deliver the highest completion rate of video ads, outpacing desktops, mobile phones, and tablets. This means that OTT devices are a better platform to reach target audiences.
One of the biggest benefits of OTT is its accessibility. With a single device, you can watch movies, TV shows, and other media on the go. Moreover, OTT apps allow you to replay your favorite moments. And with the use of ad blocking software, you can block and skip advertisements.