Founded in 2013, Fear of God has grown to become one of the most influential streetwear labels. The brand’s high-quality streetwear is often coveted by celebrities, including Kanye West, who has been photographed wearing the brand’s jeans. With a neutral colour palette and a timeless boxy fit, the hoodie is a must-have for any wardrobe. The brand’s Essentials collection is one of its best-selling pieces, focusing on enduring basics and channeling inspiration from everyday life.
Essentials’ clothing range is more minimalist than the main Fear of God line. The pieces are made with basic athletic fabrics, understated hues, and minimal branding. This collection offers more affordable clothing while still maintaining a sense of style. It’s also available in limited-edition sizes.
Essentials aims to cater to the younger market, and is the latest sub-line from Fear of God. Although made overseas, Essentials’ clothes are made to a high standard and are not mass-produced. The hoodie is a perfect example of this. It is made from 100% cotton, and is the perfect option for colder days.
Essentials has been a hit since it was introduced to the public. Its unique selling point has allowed the brand to become the hottest brand of 2020. Unlike other brands, it was also a top trending wear during the pandemic and became one of the top three best-selling products on StockX. The success of the Essentials line has allowed the brand to expand its product line.